Club News

Irn-Bru Adds Fizz to Revamped Scottish Challenge Cup

Fri 10 Jun 2016

IRN-BRU ADDS FIZZ TO REVAMPED SCOTTISH CHALLENGE CUP

 

FOR THE FIRST TIME EVER, TEAMS FROM SCOTLAND, WALES AND NORTHERN IRELAND WILL GO HEAD-TO-HEAD TO LIFT THE RENAMED IRN-BRU CUP

 

IRN-BRU, Scotland’s other national drink, has today (Thursday 9th June) agreed the biggest signing of the summer as it was unveiled as the new headline sponsor of the revamped Scottish Challenge Cup – which will be renamed the IRN-BRU Cup.

 

Following a decade of support for Scottish football, IRN-BRU’s long-standing backing of the beautiful game will continue, with a three-year sponsorship of the Cup which this season also celebrates a fresh and exciting new format.

 

As revealed yesterday, the new cup competition has been given extra fizz for the forthcoming 2016/17 season with the introduction of two teams each from the Welsh Premier League and Northern Ireland Football League with teams from the Highland and Lowland Leagues (four each) and all Ladbrokes Premiership under 20 teams (12) also joining to compete for the first ever national IRN-BRU Cup.

 

Adrian Troy, Head of Marketing at IRN-BRU, said: “We are very excited about the new IRN-BRU Cup format and the opening up of the competition cross border – bringing more of the home nations in!

 

“After a ten-year relationship with Scottish football, we are proud to announce our continued support by signing as the new title sponsor of the IRN-BRU Cup.